A True Love story.

Reigniting a historic romance, GURNER™ is thrilled to unveil the Jam Factory—one of Melbourne’s most beloved and storied precincts. Reborn for a new era, Jam Factory is where Melbourne’s rich history meets unparalleled luxury.

Plans for the 18,000sqm site will breathe new life into South Yarra's iconic heart centre, both honouring and surpassing the site’s former glory to deliver a world-class mixed-use precinct unlike anything Australia has seen before. Inside the retained red brick heritage façade a vibrant new split-level public space will connect Chapel Street with a humming 24/7 retail, dining and entertainment destination through laneways, ending at the centre of the hub at an impressive amphitheatre. The precinct will include residences and a world class ultra-luxe hotel which is set to bring together a like-minded community of ambitious professionals and individuals who seek a lifestyle of luxury, without equal.